Format
More than a single piece of content: repeatable, anticipated structures that deepen over time.
Creative Director / Format Creator
I design stories not only as content, but together with their production, circulation and relationship with people.
As a creative with a background in cinema, I develop repeatable formats and long-lasting media behaviours for brands.
Field of work
Story / System / Circulation
I care not only about what an idea says, but who builds it, the rhythm in which it is published, and how it continues to live between people.
Community
An approach that reads real networks of interest, trust and behaviour before demographic targets.
Media
Instead of periodic campaigns, helping the brand build its own rhythm, archive and cultural space.
KYC
The question for brands will no longer be “what should we post on social media?” but “how should we live within it?”
KYC - Know Your Community is a creative system that connects brand truth to human truth, and human truth to communities, algorithmic circulation and watchable formats.
Discover KYCJourney
From cinema to new media systems
The question that began with Dialogue's alternative production and distribution model continues through KYC today. How does a story create its own circulation?
CinemaLatest writing
0 / KYC: Before We Begin
Before opening up KYC, we need to talk about the media shift that made it necessary.
Read on Substack