Writing
The full thought lives on Substack.
Writing on KYC theory and practice. Reflections on media, communities, algorithms and new ways of working.
KYC Series / 0
KYC: Before We Begin
Before explaining what KYC is, this opening essay describes the media shift that made it necessary.It begins a series on why brands need to build media of their own.
Read the essayKYC Anatomy
An archive of thinking,not a project gallery.
KYC Anatomy opens up the creative decisions behind developed formats. Every essay is published first on Substack, then archived here.
Who Was Always There as We Grew Up?
How can a brand bring 27 years of shared memory back to life through a love story?
Read on SubstackWherever There Is a Little Happiness, You Are There
Can a brand turn small moments of happiness into shared memory by listening to people?
Read on SubstackNereye Gidiyordum
The destination is set. Where the conversation will lead is not.
Read on SubstackKoku Atlası
How a scent becomes a shared space for storytelling.
Read on SubstackMaking Two Seagulls Talk
How did two much-discussed but never-voiced inhabitants of Istanbul become the city narrative of a mobility brand?
6 min read · Read on SubstackAccess new writing directly
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